Why Us

Diamond shopping can be overwhelming. Turns out, diamonds are not as rare as you may have thought – and you’ve got lots of options. Pure Diamond help you cut through the glitter and clutter – to find an engagement ring at the sweet spot of price, quality and that personal connection between you and the piece of art you are about to invest in.
Here’s how we do it:

First, we use our decade’s worth of wholesale and retail experience to help you navigate the diamond marketplace. While diamonds are not rare, great diamonds are. Only 1% of diamonds have no flaws visible to the naked eye, while the rest are average at best. Unlike retailers, we start working with wholesales to select a stone that you seek only after we meet you and develop a gameplan. This means that we have no inventory costs to pass on to you – nor do we have any stones to push onto you. It may take a few days, but we work with you until we have exactly what you are after.

Secondly, we look to science to inform your shopping journey. While most diamonds are bought and sold along the “4Cs” that you surely heard about – our resident gemmologist (that’s an actual Precious Rock Scientist) will take you far beyond these factors. You will learn (and see for yourself) how fluorescence, symmetry, depth percentage, and other factors affect the value of stones that may otherwise look fine. We won’t make a gemmologist out of you – but we’ll give you more knowledge tools than your science teacher or the retail store associate ever could.

Your Pure Diamond journey will equip you with knowledge and access point to the vast wholesale diamond market – to find the stone whose quality matches its price, and your budget. Now comes the most important part – getting that “Spike Factor” right. We work to make sure that you feel a connection with the piece you acquire. We will search until we find a stone you are truly excited about – and we will work with you to design the ring that you and that special someone will connect with. Pure Diamond works only with local West Coast goldsmiths who design customized engagement rings that will make it truly yours.
Diamond shopping can be overwhelming. We’re here to make sure that you worry only about the important stuff – like getting that “YES”.

FREE SHIPPING

PUREDIAMOND.CA offers complimentary shipping on all jewelry shipped in the CANADA or the U.S. via FedEx® Priority Overnight.

You'll take comfort in knowing precisely what day your order will arrive. If you wish, you can also follow every step it takes along the way with detailed order tracking.

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30 Day Return Policy

The purchase of a diamond can be one of the most difficult decisions you'll ever have to make. That's why purediamond.ca gives you 30 days to return your diamond for a full refund or exchange without charging a restocking fee. No questions asked! If for any reason you want to return your diamond, you've got thirty full days to decide. This 30-day return policy is for the center diamond only, not side stones, three-stone rings or mountings. The center diamond must be in excellent condition, free from breakage and chipping, and be accompanied by certification documents.

If certification documents are lost or you are not able to provide them, $200 will be deducted from your return amount to cover recertification of the diamond. *In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help. *Our 30-day return policy applies to purchases up to $29,000

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Please feel free to call 1 (855) 736-2591 or 604-563-9875.

A Pure Diamond specialist will be happy to answer any questions you may have.

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