Why Us

Located in downtown Vancouver, Pure Diamond is a direct-to-consumer diamond retailer. We offer a wide selection of jewelry designs perfect for your wedding, engagement or anniversary. Pure Diamond works with the finest goldsmiths and designers from New York, Los Angeles, and Vancouver so that we can offer you the latest styles in diamond rings at a fraction of the cost of larger retailers.

The Pure Diamond collection provides a variety of diamond ring styles from classical to modern to vintage that are handmade by the finest goldsmiths just for you. Pure Diamond’s goal is to present you with the absolute best diamond ring┬áthe market has to offer, at an affordable price.

When you shop with Pure Diamond you are guaranteed a high-quality product without the high-pressure commission sales, and unnecessary licensing fees, distribution, and retail costs that our competitors pass on to you. Instead, you get diamonds and diamond jewelry without the sticker shock you’ve come to expect when shopping at regular jewelry stores.

We urge you to browse the extensive selection of jewelry designs in Pure Diamond’s collection, or create your ring design by starting with a diamond or choosing a ring setting which you can then customize using our online ring design tool.

Pure Diamond is also proud to offer a Risk-Free Shopping Guarantee. This guarantee provides several layers of protection. You can shop with the confidence of knowing that we offer a 30-day money back guarantee, 30-day return policy, lifetime diamond upgrades, price matching, lifetime ring warranty, free insured shipping and wholesale diamond pricing of GIA, AGS, and IGI Ideal Cut Certified Diamonds.

Please feel free to contact us to learn more about our selection of diamonds and rings, obtain advice concerning jewelry you may be interested in, or simply provide us with feedback on our service and our website. You can get in touch with Pure Diamond by calling us toll-free at 1.855.736.2591 or by email info@purediamond.ca to set up an individual appointment in our diamond engagement ring showroom in Vancouver.

At Pure Diamond, we love to share our extensive knowledge and expertise of diamonds and custom jewelry and want to help you become an educated diamond buyer. We work with you every step of the way to make sure you have a great shopping experience that will leave you knowledgeable about the loose diamonds, engagement rings, wedding band or jewelry that you purchase.


PUREDIAMOND.CA offers complimentary shipping on all jewelry shipped in the CANADA or the U.S. via FedEx® Priority Overnight.

You'll take comfort in knowing precisely what day your order will arrive. If you wish, you can also follow every step it takes along the way with detailed order tracking.

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30 Day Return Policy

The purchase of a diamond can be one of the most difficult decisions you'll ever have to make. That's why purediamond.ca gives you 30 days to return your diamond for a full refund or exchange without charging a restocking fee. No questions asked! If for any reason you want to return your diamond, you've got thirty full days to decide. This 30-day return policy is for the center diamond only, not side stones, three-stone rings or mountings. The center diamond must be in excellent condition, free from breakage and chipping, and be accompanied by certification documents.

If certification documents are lost or you are not able to provide them, $200 will be deducted from your return amount to cover recertification of the diamond. *In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help. *Our 30-day return policy applies to purchases up to $29,000

Schedule an appointment

Please feel free to call 1 (855) 736-2591 or 604-563-9875.

A Pure Diamond specialist will be happy to answer any questions you may have.

Thank you!

We will get in touch with you shortly.

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