My online diamond engagement ring shopping experience.

Recently, I have sold a beautiful pear shape diamond and had made an awesome halo diamond ring to accommodate the center diamond. It was a 3-month journey that I have embarked on with my client. Before finding Pure Diamond, however, my client had purchased a diamond from the online only retailer. This was a very fragmented experience, to say the least. I have pleaded with my client and she was amazing enough to document her ordeal and share the experience of purchasing diamond engagement ring through an online only retailer. Its a wonderfully written article that anyone looking for a diamond engagement ring should read. “It’s a carat for every year he waits to ask – with a three carat minimum.” I have been living by that mantra since I was 16 and started dreaming about my own proposal. There was something about that number. It sounded so perfect to me. Plus, three carats is a big diamond. It is also an expensive diamond. So, when my boyfriend Carter* and I started seriously talking engagement we also had to start seriously talking about the budget. We came to an agreed amount of $30,000. I have a lot more time on my hands than Carter* and had been researching diamonds for a long time before he decided he wanted to pop the question. We decided as a couple that I would find the diamond for the ring. I decided what I thought was the best route for my diamond – or rather the best bang for the buck – was to find one from an online retailer. They don’t have...

The best way to buy a diamond engagement ring.

What is the best way to buy a diamond engagement ring? The easy answer is: there is no perfect way. All avenues that you can choose as you embark on the journey to find the diamond engagement ring will mean that you have arrived at the final destination. The ring is in your pocket, and you are standing in front of possibly one of the most important decisions of your life, fully armed, well equipped and ready to go. Ready to kneel down on one knee you have visualized this moment, you have either came up with the most elaborate proposal or on the contrary, kept things simple, but none the less have it will be your style and the moment which you and her, will remember for the rest of your life. Now you have a ton of things to worry about. What will you say? What will she say? Where will you pop the question? Will there be onlookers? Will it rain, snow, too windy or too sunny? What about the pictures? The proposal is obviously such a social media moment. The pictures and its quality are paramount. Should you hire a professional photographer to capture the moment, or will the iPhone camera will do just fine? The one thing you can do is to put the diamond engagement ring question to rest. You were smart, you bought a diamond from a reputable source with great reviews, from a person that has shown you many gems. You have looked at different certified diamonds and now understand the 4Cs color, clarity, cut and carat weight. But also you...

You have no idea whether your Diamond is Canadian.

You have purchased a ring set with a gorgeous diamond. The paperwork for the diamond had stated that the diamond is Canadian. This is great… The gem is of Canadian origin, it had spent billions of years in North West Territories. Discovered somewhere down the line between now and 1991, cut, manufactured, certified and branded and finally set in the ring you see in front of you. How do you really know that the diamond you have purchased is Canadian? The Canadian diamond brand has a real problem of the identity. It’s remarkable really but today we have a number of Brands and certificates out there in the retail environment all promising that the diamond you are purchasing is indeed Canadian. The marketplace had figured out to give consumers a shiny piece of paper with the symbols of Maple Leaf, serial numbers grades and measurements. Colour, clarity cut and value descriptions yet it simply forgot to give a piece of mind and a trackable sustainable solution to the Canadian Diamond brand. I wanted to explain certain points about Canadian diamond certification that you as a consumer might not immediately grasp. For the diamond to be CANADIAN, it needs to be TRACEABLE. Which means there needs to be paper or digital trace that follows the rough diamond from the point of extraction to the cutting facility to the sorters table, all the way through to the gemological laboratory and the wholesaler’s office. Even all the way until you find yourself in front of a retailer and the last 20 inches where he or she will pass you the ring, appraisal,...

4 Cs + additional 3Cs of diamonds explained (INFOGRAPHIC)

We want to continue producing handy infographics that you can easily access both on your phone and the computer. Understanding 4Cs of diamonds is paramount if you want to get a high-quality sparkler while spending a reasonable amount of money. When you shop for diamonds and happen to be on a budget, and let’s face it everyone has some sort of a budget. You need to decide for yourself how much of that budget you want to allocate to “shopping experience.” Do you like the lights, the sales people and the over the top decor of a typical jewellery store? Well, be prepared, as much as a third of your hard earned dollars and possibly even more will now go towards “shopping experience.” You will sponsor the lights and or the salaries, leases, and variety of expenses of the store paid. How does paying for retail experience helps your significant other wear a stunning diamond? To counter that you might want to say that big stores are big because they have been at it for a while and big jewellery stores have massive buying power, and therefore you, can negotiate and get a great deal. Nothing could be further from reality. The big jewellery stores are big because they have made BIG profit margins for a long time! In other words, the big jewellery stores found so many suckers they could bullshit to they have grown to immense proportions. These dinosaurs are now either going bankrupt or they invest heavily in search ads and social media. Either way you as a consumer pay for it all. So why not...

Shopping for a Diamond Ring Made Easy.

Shopping for a diamond engagement ring is a stressful experience. What are your opinions and where do you go? How do you make sure you get a perfect diamond ring in your budget how do you maximize your budget? Can the process of buying a diamond engagement ring be fun and informative? Can it be a smooth and comfortable experience? Let’s answer yes, to all of the above! I’m probably talking to guys right now. You don’t want to shop for a diamond ring! You just don’t trust me is a mayhem out there. Let’s say you want to spend $5,000 dollars. Which is an enormous budget! What are your options? You can try a high-end jewellery store. Not only will you quickly see that the budget you have buys a minuscule diamond. Remember Carat weight out of the 4 Cs is the one spec that everyone knows about and can see. In the high-end store, you will find a stereotypical old gentleman that have sold a lot of jewellery in his lifetime, most of which, just as his fashion sense are stuck firmly in the 80ies. I don’t know about you, but high-end jewellery store with pretentious staff wearing suit pants and over the top decor is not a comfortable shopping space for me. Have you ever thought as to why high-end jewellery stores always look like a dungeon? The stores are designed to be dark. The jewellery showcases block out most of the sunlight, and it’s tough to see from any window whether anyone is shopping inside the store. The design is purposeful, with high-end shoppers in...

Cleaning and Maintenance of the Diamond Engagement Ring

The most important thing you can do to the diamond ring is to wear it and keep it shiny. It will put a smile on your face. It’s a luxury product, but also one that signifies and underlines your commitment and love. Your diamond ring has to look bright! When I sell the ring, it is always shiny, brand new and unworn. The brand new ring that features a suitably selected Ideal Cut diamond creates excitement and is very smooth to the eye. However, as all of us have seen regular rings on ladies fingers that feature a diamond, be it large or small and the ring looks dull. It looks absent any real sparkle, brilliance or scintillation. The one unfortunate part about diamonds is that they attract grease, dirt, and gunk. In fact, the miners in the final stages of separation of kimberlite and diamonds use a grease conveyor belt as the only real way to separate diamonds. A rough carbon crystal in 99% of all cases will stick to grease, dirt or oil. The diamond ring lives on fingers, of course. Fingers are splendid at getting a fair amount of dirt naturally. Through my many years of working in the diamond jewellery field, I have found that the single worse enemy of the diamond engagement or a wedding band ring is, hand cream. Hand cream will dull any diamond. It will kill the light return,brilliance on best colour and best clarity diamonds, in one application. Ladies love hand cream, but it’s a pity to see a diamond ring look much cheaper than people have paid, because of...

Diamonds are not cheap and here is why…

Here is an email I received recently. Hi, I am in the market for an engagement ring and came across your site, I was just comparing, you have a round brilliant cut 1 carat, E, VS2, Super Ideal, GIA, CAD $8335.00 Blue Nile sight same diamond is listed at approx. $12,000.00 Cosco 1 carat, VS1 don’t know any other info but is selling for $6999.00 How do I know if I am truly paying Market Value? My Budget is $6000-$7000 Regards M. Here is my reply, Hi M. Thank you for contacting me at Unfortunately, there is no real way to know exactly what the market price for the diamond is, per se. Diamonds, unlike many other commodities, are extremely difficult to compare. Some are better and some are a lot worse. The certificates for 3 different diamonds could be similar but in the end it always comes down to the diamond itself and what it looks like. The price is important but the price might not accurately reflect the quality and the overall appearance of the diamond. So the to break down the options you have sent in. 1) Blue Nile is a very competitive organisation, the price you have quoted $12,000 should get you a very high end 1.00 carat E VS2 GIA EX EX EX certified diamond with no fluorescence. It should look great and it would be worth every dollar. Based on price alone you should be receiving a high-end stone. However, Blue Nile does not own the physical diamonds stock and they outsource both the ring production and the selection of the diamonds....


DIAMOND CUTTING PROCESS Of all the diamonds that are found, only half are “gem” quality. The other half are used as industrial diamond. Diamond cutters turn those 50% of gem quality rough stones into sparkling diamonds., a job that obviously requires a lot of professional skill and precision. Every little slip or mistake can turn out to be a quite expensive one. With tools we have today, it is possible to polish diamonds more and more precisely. But the process of cutting diamonds is still based on 4 techniques, used one after the other, that have been known for a long time: Cleaving, sawing, bruting and polishing. The very first step consists of studying a rough diamond in great detail which is a task for a rough diamond specialist and a marker. He looks at rough stones and determines how the stone can be cut at its best. He takes into consideration the structure of the stone and its impurities that are still in it. He chooses, for example, to make two little stones out of one big one, It is very important that he cuts a diamond in such a way that there is as little lost as possible. Eventually, the rough diamond specialist literally marks the diamond. CLEAVING The first and the oldest form of diamond cutting is called cleaving. Up until Dark Ages, this was the only technique. The Indians, Greeks and Romans used the to stud their crowns with (nearly) rough diamonds. In spite of that they knew the principal aid to cutting diamond was … diamond! Cleaving gives the diamond its first shape. All...


This handy little infographic will help you select a perfect certified diamond.  We feel its useful and helpful to display and share information about diamonds in a simple way. We are here make your diamond search a little bit easier....


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30 Day Return Policy

The purchase of a diamond can be one of the most difficult decisions you'll ever have to make. That's why gives you 30 days to return your diamond for a full refund or exchange without charging a restocking fee. No questions asked! If for any reason you want to return your diamond, you've got thirty full days to decide. This 30-day return policy is for the center diamond only, not side stones, three-stone rings or mountings. The center diamond must be in excellent condition, free from breakage and chipping, and be accompanied by certification documents.

If certification documents are lost or you are not able to provide them, $200 will be deducted from your return amount to cover recertification of the diamond. *In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help. *Our 30-day return policy applies to purchases up to $29,000

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