Diamond Upgrade Promise

Pure Diamond believes in worry-free shopping. We are proud to offer a Lifetime Diamond Upgrade Promise!  Unlike traditional brick and mortar jewellery stores, you do not have to double the purchase to get your money back. All you have to pay is the difference. Trade your $3,000 PURE DIAMOND against a purchase of $3,300 and only pay the $300 difference. Here’s the best part: trade your Pure Diamond after one full year and receive an additional 5% appreciation for your diamond.

What a great investment! Your $3,000 Pure Diamond is now worth $3,150. Your Pure Diamond can only increase in value and as the Earths diamond reserves are actively depleting, buying a diamond at our prices is an investment. We love passing the savings on to you, our valued customer! Pure Diamond has without a doubt the best trade-in policy anywhere in the jewellery industry, GUARANTEED!


PUREDIAMOND.CA offers complimentary shipping on all jewelry shipped in the CANADA or the U.S. via FedEx® Priority Overnight.

You'll take comfort in knowing precisely what day your order will arrive. If you wish, you can also follow every step it takes along the way with detailed order tracking.

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30 Day Return Policy

The purchase of a diamond can be one of the most difficult decisions you'll ever have to make. That's why purediamond.ca gives you 30 days to return your diamond for a full refund or exchange without charging a restocking fee. No questions asked! If for any reason you want to return your diamond, you've got thirty full days to decide. This 30-day return policy is for the center diamond only, not side stones, three-stone rings or mountings. The center diamond must be in excellent condition, free from breakage and chipping, and be accompanied by certification documents.

If certification documents are lost or you are not able to provide them, $200 will be deducted from your return amount to cover recertification of the diamond. *In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help. *Our 30-day return policy applies to purchases up to $29,000

Schedule an appointment

Please feel free to call 1 (855) 736-2591 or 604-563-9875.

A Pure Diamond specialist will be happy to answer any questions you may have.

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