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Learn About Metals

METALS

Choosing the metal of your engagement ring is an important decision. Your engagement is the foundation of your future together, and metal is the foundation of your engagement ring. Color, durability, care – these are the most important metal characteristics. While there are fads in jewelry metal color, this is a decision that will endure all trends. Consider the following details and you’ll make the right decision on the perfect ring.

PLATINUM

Platinum is a strong, durable metal choice that does not fade over time. This makes it a symbolic option for engagement rings, as it will endure with your love. A hypoallergenic material, platinum is ideal for those with sensitive skin as it does not react with other elements. Its naturally white appearance makes it a popular alternative to white gold. Unlike white gold, however, it will not need replating over the years.

Over time, it develops a stunning finish called a patina.

This further protects your setting.

30 times more rare than gold, platinum is a wise choice for those looking for a truly unique and timeless engagement ring. Diamonds with color grades from D to F look particularly stunning set in platinum, complimenting their colorless quality.

GOLD

Yellow gold offers a warm glow, and even white gold is a warmer white than metals like platinum or palladium. Pure gold is too soft to hold its shape in fine jewelry, so it’s alloyed with other precious metals for strength. Look for “14k” or “18k” as a fineness mark that proves the quality of your gold jewelry. Among fine metals, gold tends to be more malleable, so prongs in a gold engagement ring should be checked each year with one of the retail jewellers, or with us at Pure Diamond as we can re-plate white gold with Rhodium to bring it back to its original whiteness. To know what she’d prefer in an engagement ring, check the color of the metal jewelry she wears. If you choose a yellow gold ring, the color of the metal can make a near-colorless diamond and a colorless diamond look the same.

ROSE GOLD

18k rose gold is a 75% gold and 25% copper alloy, resulting in a gorgeously warm and rich metal. Pure gold is too soft to be used in jewelry, and so the melding of metals allows for a range of colors and tones. The rosy warmth is romantic and earthy; as such, it pairs with diamonds beautifully. It is also suitable for most skin tones due to its soft appearance.

SILVER

Sterling silver makes a fine choice for jewelry. While sometimes considered traditional, silver has a more modern, stylistic feel than yellow gold. Depending on the design, silver jewelry can be classic or contemporary. Since pure silver is very soft and malleable, sterling silver is 92.5% pure silver; mixed with other metals such as copper, it forms an alloy. Ritani sterling silver is also rhodium plated. This means your silver jewelry will be stronger, less prone to damage, and more resistant to tarnish. If you do notice some tarnish, gently cleaning your silver with a polish and cloth will keep it looking immaculate. A stunning combination of strength and beauty, sterling silver is used to create incredible pieces that you’ll love wearing. It also complements most skin tones, making it a safe purchase for those needing to mark a special occasion.

FREE SHIPPING

PUREDIAMOND.CA offers complimentary shipping on all jewelry shipped in the CANADA or the U.S. via FedEx® Priority Overnight.

You'll take comfort in knowing precisely what day your order will arrive. If you wish, you can also follow every step it takes along the way with detailed order tracking.

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30 Day Return Policy

The purchase of a diamond can be one of the most difficult decisions you'll ever have to make. That's why purediamond.ca gives you 30 days to return your diamond for a full refund or exchange without charging a restocking fee. No questions asked! If for any reason you want to return your diamond, you've got thirty full days to decide. This 30-day return policy is for the center diamond only, not side stones, three-stone rings or mountings. The center diamond must be in excellent condition, free from breakage and chipping, and be accompanied by certification documents.

If certification documents are lost or you are not able to provide them, $200 will be deducted from your return amount to cover recertification of the diamond. *In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help. *Our 30-day return policy applies to purchases up to $29,000

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