How to speak engagement

Ring Infographic


Engagement ring shopping is a daunting task. Not only did it take you a sizable amount of time and effort to actually arrive to a decision that you wanted to propose and that is scary and challenging in and of itself. Now that you’re ready in that special moment of your life the jewellery stores are going to make it difficult and very confusing to select the diamond ring. The more confusion they cause the more you trust the jewellery store clerk, and you run the risk of overpaying or even worse, getting the ring that is sub par.

If you’re working with any budget why not try and maximise it by getting the most amazing diamond ring? Engagement ring is nothing more than a tool that will help you get a certain answer to a certain question.

When you’re after this tool, just like any other tools you need to know what a great tool looks like.

The great news is there are really no right or wrong answers here. All answers are correct.

Use this infographic and you will know a lot about a diamond engagement rings and best part is you don’t need to spend years in the jewellery industry or be an experienced diamond wholesaler.

Just download our Ring Infographic,  that we have carefully created. Save it on your phone and here you go, you will have an instant access to all the relevant and important information about the diamond engagement ring.

Here is the what you will find in the info graphic. Handy PDF includes.

  1. Anatomy of the ring.

From head to the shank. Easy to read explanation about different parts of the engagement ring, position and description of the side diamonds. You will be able to easily find location of the stamp indicating the quality and karat of the metal of the ring.

  1. Style variations.

How would you like the most expensive part of the engagement ring, the diamond, to be set.

From four prongs to six prongs to channel. Research not needed, just look through the infographic.

  1. Shank of the ring , we call it SHARK.

Email us to find out why:)

Well all it is  the style of  the profile of the ring. How would you like it? Traditional, tapered , euro style or criss crossed? It’s easy, what do you like?

  1. Accent stones.

Meaning if you did not select just the solitaire with one diamond in the middle of the ring,  you have other diamond accenting the jewellery piece. Find out what different setting styles are called, from channel to most popular pave. From bar to full bezel.

  1. Embellishments.

Would you like a little extra features on your ring? Nothing will personalise your jewellery like engraving for example.  But also find out what the rope , pierced, surprise diamonds, milgrain and filigree look like.

  1. Classic 4Cs actually in today’s diamond shopping it’s more like 7Cs

I’m not going to spend a great time explaining what classic 4Cs is in regards to diamonds. Please find our detailed explanation about 4Cs HERE.

The only thing out I will talk about are the things we have omitted from the infographic.

Classic 4Cs are

Carat Weight,




The non traditional and still important Cs are


Aim to get close to wholesale cost as possible, find wholesale cost at web pages such as or


Insist on GIA, AGS or IGI certificates.

Do not purchase any diamonds certified by the EGL period. HERE is the link to read up more on why you should never purchase an EGL certified diamond


How credible is your jeweler or diamond wholesaler? Find reviews online! Ask your friends. If any of your friends are happy with their engagement ring see that jeweller.

Download our Ring Infographic, put it on your phone. Use it while you’re shopping for an engagement ring. It will make things easier.


PUREDIAMOND.CA offers complimentary shipping on all jewelry shipped in the CANADA or the U.S. via FedEx® Priority Overnight.

You'll take comfort in knowing precisely what day your order will arrive. If you wish, you can also follow every step it takes along the way with detailed order tracking.

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30 Day Return Policy

The purchase of a diamond can be one of the most difficult decisions you'll ever have to make. That's why gives you 30 days to return your diamond for a full refund or exchange without charging a restocking fee. No questions asked! If for any reason you want to return your diamond, you've got thirty full days to decide. This 30-day return policy is for the center diamond only, not side stones, three-stone rings or mountings. The center diamond must be in excellent condition, free from breakage and chipping, and be accompanied by certification documents.

If certification documents are lost or you are not able to provide them, $200 will be deducted from your return amount to cover recertification of the diamond. *In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help. *Our 30-day return policy applies to purchases up to $29,000

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Please feel free to call 1 (855) 736-2591 or 604-563-9875.

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