Virtual Tour

Alexei Shalyshkin DGA

“I have been in diamonds since 2004, certifying and appraising diamonds and diamond jewellery. In the process, I have learned everything there is to know about the quality of diamonds. However, there is always more information available about this beautiful gem stone, and I professionally stay informed about diamonds.

Since the beginning, I have seen more than 250,000 diamonds. I have seen bad, very bad, good, great and simply amazing diamonds. But more importantly for you as my customer, I have developed a unique revolutionary way to show you why one diamond is better than the next one.

I am a certified a Registered Canadian Gemologist and a member of Gemological Association of Great Britain. I have founded the Gemological Laboratory (Federal Gem Lab of Canada) which certifies and appraises diamonds. The laboratory has acquired a unique collection of gemological tools that are incredibly easy to use for you as a consumer.

I will guide you, make it easy, fun and informative to learn about diamonds and fine jewellery. I will provide you with expert analysis that goes far beyond what a traditional jewellery purveyor offers.

The mission of Pure Diamond is very simple; we want all people to wear beautiful diamonds and luxurious jewellery without paying artificially inflated retailer costs. We want to go far beyond just a certificate and explain and help you see why diamonds are expensive and what makes them beautiful and rare. We are a part of the tech community and employ latest gem tools and online services to help you find the best diamond at any budget. We bring simplicity, transparency and demystify the diamond engagement ring shopping, once and for all…”


PUREDIAMOND.CA offers complimentary shipping on all jewelry shipped in the CANADA or the U.S. via FedEx® Priority Overnight.

You'll take comfort in knowing precisely what day your order will arrive. If you wish, you can also follow every step it takes along the way with detailed order tracking.

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30 Day Return Policy

The purchase of a diamond can be one of the most difficult decisions you'll ever have to make. That's why gives you 30 days to return your diamond for a full refund or exchange without charging a restocking fee. No questions asked! If for any reason you want to return your diamond, you've got thirty full days to decide. This 30-day return policy is for the center diamond only, not side stones, three-stone rings or mountings. The center diamond must be in excellent condition, free from breakage and chipping, and be accompanied by certification documents.

If certification documents are lost or you are not able to provide them, $200 will be deducted from your return amount to cover recertification of the diamond. *In order to give our customers the best pricing, we do not allow comparison purchasing. Comparison purchasing is the act of ordering two or more of the same, or similar item, and then only keeping one of them. If you are unsure, or have detailed questions about a particular item, please call one of our customer service representatives for expert help. *Our 30-day return policy applies to purchases up to $29,000

Schedule an appointment

Please feel free to call 1 (855) 736-2591 or 604-563-9875.

A Pure Diamond specialist will be happy to answer any questions you may have.

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We will get in touch with you shortly.

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