“I have been in diamonds since 2004, certifying and appraising diamonds and diamond jewellery. In the process, I have learned everything there is to know about the quality of diamonds. However, there is always more information available about this beautiful gem stone, and I professionally stay informed about diamonds.
Since the beginning, I have seen more than 250,000 diamonds. I have seen bad, very bad, good, great and simply amazing diamonds. But more importantly for you as my customer, I have developed a unique revolutionary way to show you why one diamond is better than the next one.
I am a certified a Registered Canadian Gemologist and a member of Gemological Association of Great Britain. I have founded the Gemological Laboratory (Federal Gem Lab of Canada) which certifies and appraises diamonds. The laboratory has acquired a unique collection of gemological tools that are incredibly easy to use for you as a consumer.
I will guide you, make it easy, fun and informative to learn about diamonds and fine jewellery. I will provide you with expert analysis that goes far beyond what a traditional jewellery purveyor offers.
The mission of Pure Diamond is very simple; we want all people to wear beautiful diamonds and luxurious jewellery without paying artificially inflated retailer costs. We want to go far beyond just a certificate and explain and help you see why diamonds are expensive and what makes them beautiful and rare. We are a part of the tech community and employ latest gem tools and online services to help you find the best diamond at any budget. We bring simplicity, transparency and demystify the diamond engagement ring shopping, once and for all…”