Frequently Asked Questions

Much of our jewelry is handcrafted and custom made-to-order. Most of our made-to-order jewelry takes approximately 2 to 3 weeks from purchase to delivery, depending on the complexity. There are some items that take longer, and we recommend reviewing the details for the product you are interested in to confirm how long it will take.

In-stock jewellery such as earrings ships the next business day via insured 2-day shipping. Please review the details within each product page for approximate timelines. If you have an urgent timeline in mind, Contact Us in advance so we can work to accommodate your request.

Please email us at alexei@purediamond.ca with any feedback about the website. We strive to provide the best experience possible, so don't hesitate to reach out to us with any and all feedback!

At this time, we do not work with other retailers. We offer virtual consultations and in-person Vancouver appointments, as well as complimentary shipping within Canada and the United States. Please reach out to info@purediamond.ca, or Schedule an Appointment.

Yes, we offer a discount for Active Duty and Veterans for their services to our country. Please Contact Us for assistance.

Certainly, lab-created diamonds will register a positive result when tested with a diamond tester. Despite being cultivated in a laboratory setting by scientists rather than formed in the Earth's crust, lab diamonds are unequivocally genuine diamonds. They possess identical chemical and optical characteristics as natural diamonds.

Even seasoned gemologists cannot discern any distinction between the two variants through visual inspection alone. The differentiation between a lab-created diamond and a mined diamond necessitates the utilization of specialized equipment capable of detecting subtle variations in trace elements and crystal growth.

Earth-created diamonds can be special ordered by contacting the customer care team. Please note we need exact specifications for what you might be after including certification and 4Cs preference. Alternatively Earth created diamonds can be found on the website section labeled "Mined Diamond." Please note that all mined diamonds are part of a specific order process and necessitate importation into Canada. To facilitate the importation of a mined diamond for our valued customers, it is required that either the purchase be completed online or a deposit be provided.

The cut of the diamond is paramount because it delivers light, scintillation, and brilliance. We focus on identifying the diamonds that have the best cut, crafted by only the best artists. We exclusively work with expert diamond cutters that cut for beauty, not just value and profit.

A highly-visible aspect of a diamond is its colour, which can be described as the distinction between a diamond that’s exceptionally white, perfectly white, or has a hint of yellow that becomes increasingly noticeable.

A highly-visible aspect of a diamond is its colour, which can be described as the distinction between a diamond that’s exceptionally white, perfectly white, or has a hint of yellow that becomes increasingly noticeable.

Clarity refers to the number of inclusions that were sealed into a diamond at the time of its formation. In our diamond feed we exclusively offer GIA and IGI graded diamonds with VS+ clarity.

Carat weight measures how much a diamond weighs. It’s important to remember that a diamond’s value is determined using all of the 4Cs. An engagement ring with a large diamond that’s big on carat weight, but has a poor cut, can very well be less striking than a diamond with smaller carat weight that was masterfully cut.

Lab diamonds are chemically and optically the same as natural diamonds. The primary difference between a lab grown diamond and an earth-mined diamond is its growth origin. Even an expert gemologist cannot recognize the difference between the two with the naked eye, and lab diamonds test positive on a diamond tester.

Begin by choosing your preferred engagement ring design and specifying your personalizations. Next, browse our carefully curated diamond feed to select your ideal center stone. This selection will determine the final price of your engagement ring.

Should you encounter any difficulties in finding precisely what you desire, we extend an invitation to reach out to us via our Contact Us channel. We are here to assist you in crafting your perfect engagement ring.

Moissanite stands as a distinct mineral and gemstone, bearing a markedly different appearance and hardness rating when compared to lab-created diamonds.

It's important to note that we do not incorporate moissanite into any of our jewelry or engagement ring creations.

There are two commonly employed methods for the creation and cultivation of lab-grown diamonds: High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD). Of these, CVD represents a more contemporary technology and is the preferred approach for generating high-quality, authentic diamonds. We exclusively employ lab diamonds cultivated through the CVD process.

Typically, the growth period for a 1-carat CVD diamond is estimated to be around a month, although individual growth timelines may vary.

The production of these diamonds involves an innovative and distinct process. It commences with the placement of a slender 'seed' diamond within a specialized chamber, subjecting it to elevated temperatures. Subsequently, a carbon-rich gas mixture is introduced into the chamber. Through ionization, the gases' molecular bonds are disassembled, allowing pure carbon to adhere to the diamond seed. As carbon accumulates, it forms atomic bonds with the seed diamond, culminating in the expansion of a fresh, larger diamond—indistinguishable from naturally occurring diamonds.

This precise method is employed exclusively for the cultivation of all our lab diamond center stones, which are reserved solely for our engagement rings.

Similar to their earth-mined counterparts, the market value of lab-grown diamonds is subject to fluctuations over time. Given that lab diamonds represent a relatively recent addition to the market, there exists a degree of uncertainty regarding their future pricing compared to natural diamonds.

Your choices are of paramount importance to us. When it comes to selecting the diamond for your engagement ring, we wholeheartedly endorse your decision to choose the option that aligns best with your budget and personal preferences. Regardless of whether the diamond is grown in a laboratory or mined from the Earth, we remain steadfast in our commitment to providing exceptional quality engagement rings and stones.

Yes, just like a mined diamond, lab diamond rings can be insured. We recommend BriteCo for jewellery and engagement rings.

All of our lab grown diamonds are Type IIa, offered in D-H color grading.

A Type IIa diamond is considered to be the most chemically pure type of diamond, with exceptional optical transparency and making up less than 2% of naturally occurring diamonds.

In our unwavering dedication to exceptional quality and radiance, we incorporate lab-grown accent diamonds and pavé (as applicable), characterized by their colorlessness and clarity rating of VS or higher. It is important to mention that the sole exception to this standard is our Inner Gem, which could potentially be a natural gemstone, in cases where you opt for a gem other than a lab-grown diamond.

Should you desire a mined diamond for the centerpiece of your ring, it constitutes a special order. This can be facilitated either through an online digital feed order or by providing the specific specifications of your desired diamond.

We ship any ready-to-ship jewellery either same day or next business day for 2-day delivery.

Pure Diamond exclusively uses colorless, VS+ clarity lab-grown accent diamonds and pavé (depending on style) to ensure the best quality and sparkle.

We offer one complimentary resizing for engagement rings and non-eternity bands only. This service is available within the first six (6) months of delivery and within ¾ up or down from the original size to maintain the integrity of the ring. Any additional resizing will be subject to a charge. 

For purchases and deliveries within the Canada and US, we offer complimentary (insured and secure) return shipping both ways along with the professional cleaning and inspection of your ring. Please Contact Us for assistance with resizing.

Please save your original packaging and send it back to us in its original, secure packaging to ensure no damage is done during transit. We are not responsible for damage done during transit back to us, and so, it is very important to properly package the ring.

You may order an at-home ring sizer to assist you with finding your perfect fit.

Please note we cannot resize eternity-set bands (meaning rings that have diamonds set all the way around the band) in order to maintain the integrity of the ring.

Laser engraving is offered complimentary for our wedding band designs at the time of purchase. 20 characters or less is preferred for laser engraving. Custom engraving is also available for an additional fee. Please contact our Client Care team to assist with custom engraving requests.

We stand by the quality and craftsmanship of our jewelry. Pure Diamond offers a complimentary lifetime warranty against manufacturing defects on all engagement rings and jewelry pieces. This warranty includes any quality issues that arise only from a manufacturing defect. 

This warranty does not cover issues that arise from general wear and tear, misuse, and negligence, including but not limited to: scratches, discoloration due to any chemical contact, warped metal, dents, misshapen bands, lost stones, or cracked stones. Lost or stolen pieces are also not covered by this warranty. Repair or service performed by a jeweler other than Jean Dousset will void the warranty.

If you believe your jewelry has a defect, please Contact Us so that you may send it back to us for inspection where we may repair or replace your jewelry, as deemed appropriate and in alignment with this policy. If you require repair services, please review our Care & Repair section.

Laser engraving is offered complimentary for our wedding band designs at the time of purchase. 20 characters or less is preferred for laser engraving. Custom engraving is also available for an additional fee. Please contact our Client Care team to assist with custom engraving requests.

Your receipt should suffice for your insurance company. We recommend BriteCo, where you can get a free jewelry insurance quote. Please Contact Us if you have any additional questions or need assistance.

Using our Perfecting Foam cleaner on a daily basis is highly recommended. We also recommend using a small in-home ultrasonic cleaner.

At Pure Diamond., we craft our pieces to adorn your everyday moments with grace and elegance. While our jewellery is designed for daily wear, we kindly suggest the exquisite act of temporarily parting with your cherished ring or band during moments of vigorous exertion, such as invigorating workouts or diligent household chores. By doing so, you shall preserve the pristine beauty of your beloved jewellery, shielding it from any inadvertent scratches or potential harm. Your enduring connection to our craftsmanship is paramount to us, and these simple precautions ensure that your Pure Diamond piece remains as radiant as the day you first embraced its splendor.

Your Pure Diamond engagement ring will arrive in our signature black Pure Diamond gift box, which includes the diamond certificate, cleaning cloth, Perfecting Foam cleaner and your one of a kind engagement ring.

Cut grade, Carat weight, Color grade and Clarity grade. Today, the 4Cs of diamond quality are the universal method for assessing the quality of any diamond. The creation of the Diamond 4Cs mean two very important things: diamond quality can be communicated in a universal language, and diamond customers know exactly the quality of the diamond they are purchasing.

Visit our Diamonds page for more information about how we select and curate our diamonds for Pure Diamond.

All of our lab diamond center stones 0.50 carats and above are GIA IGI and GCAL certified. The GIA certificate comes with the purchase of your engagement ring or jewelry.

Independent diamond certification offers a multitude of benefits for consumers seeking utmost transparency and confidence in their purchase. These certificates, issued by reputable gemological laboratories, provide an unbiased and professional evaluation of a diamond's key attributes, including its 4Cs: carat weight, cut, color, and clarity. This authentication assures buyers of the diamond's authenticity and quality. With an independent certification, customers can make informed decisions, compare diamonds accurately, and understand the true value of their investment. Moreover, certified diamonds can be seamlessly traced back to their origins, offering ethical reassurance. By empowering buyers with expert insights, independent diamond certification elevates the diamond purchasing experience, instilling trust and lasting satisfaction.

Pure Diamond exclusively uses colorless, VS+ clarity E -F colour ideal cut side diamonds, lab-grown accent diamonds and pavé (depending on style) to ensure the best quality and sparkle. The key with side diamonds and custom jewellery is we have the benefit of matching quality of the side diamonds and center diamond perfectly. Example if you choose the center diamond as E colour VS clarity the side diamonds must be the same colour and clarity.

If you are interested in a different center stone cut shape that you do not see available on our website, please contact our Client Care team for further assistance.

Ready to elevate your experience? As a valued Pure Diamond client, you're welcomed into our exclusive lifetime engagement ring upgrade program. This offering is tailored to those who have previously acquired lab-grown diamond engagement rings from Pure Diamond. Committed to bringing forth Your Perfect Ring, this exceptional initiative is designed to align with your evolving desires.

Details on Program Eligibility:
• Exclusive eligibility for the original diamond ring purchaser or their significant other listed on the account.
• To qualify, your center stone diamond must be a lab-grown variant, with a carat weight of less than four (4), and in its original condition. Additionally, submission of the original order number and purchaser information is necessary.
• Any damage to the original diamond will render the upgrade request ineligible.
• Post diamond assessment, a Pure Diamond credit, equivalent to as much as 100% of the initial lab-grown diamond engagement ring purchase, will be provided.
*Please note: The credit holds non-transferable status and excludes tax costs.

Functioning of the Program:
When exchanging a Pure Diamond lab-grown diamond engagement ring, the entire credit amount should be applied towards the acquisition of a fresh Pure Diamond lab-grown diamond engagement ring, surpassing a 50% increase in total retail value. For instance, if your original ring investment amounted to $10,000, the cumulative worth of your upgraded ring should exceed $15,000.

*Please note: Upgraded engagement ring transactions are considered final sale and do not qualify for returns.

For clients engaging in purchases and deliveries within Canada and the US, we present the convenience of complimentary (both ways, secure and insured) return shipping.

Through our Pure Diamond Ring Upgrade Program, we extend the liberty to enhance your engagement ring, whether it marks your first or tenth anniversary. Should you entertain thoughts of enriching your lab-grown diamond engagement ring, our Client Care team eagerly awaits your connection. We are thrilled to guide you through this transformative journey.

We currently have one showroom, located at 736 Granville street Suite 726, Vancouver BC Canada

Visit our Contact Us page for more details on how to schedule an in-person visit, or a virtual visit.

We know it may be more difficult to get a sense of a piece of jewelry you can't touch.

We primarily operate as an online-first store and wholesalers, rather than a traditional retail outlet. Thus, our showroom may not be the optimal destination to explore a wide array of design options when you embark on your quest for the perfect diamond.

In order to ensure we meet your preferences effectively, we suggest conducting thorough research and exploring various options. The internet provides a convenient platform for this purpose.

As a certified gemologist, I specialize exclusively in exceptional cut diamonds—a facet that holds paramount importance in the world of diamonds. Consider your budget as a set of levers, and the one that consistently remains elevated is the cut.

Once you've honed in on the style of the ring and the diamond shape that resonates with you, it becomes simpler to recognize the value and distinction in the exquisite diamonds we offer.

Our commitment to delivering exceptional results is underscored by the fact that each engagement ring is meticulously crafted around the precise and unique measurements of the diamond, ensuring exceptional outcomes. We take immense pride in offering a lifetime warranty for all engagement rings available at Pure Diamond.

An appointment is essential to us, as it allows us to dedicate the necessary time and consideration to each client's quest for the perfect diamond and engagement ring. Our commitment to providing unparalleled service is twofold.

While we offer a diverse array of engagement rings for you to explore during your appointment, it's important to note that we may not have every conceivable style or combination readily available. Therefore, scheduling your appointment with a preliminary idea of your desired design, or a few designs you'd like to narrow down, can be highly beneficial.

It's worth emphasizing that your vision serves as the cornerstone of our creative process. We possess the capability to custom-craft any design you've encountered or envisioned. The journey begins with you, our valued customer.

Our role extends beyond design, as we take great care in curating a selection of top-quality diamonds, meticulously balancing their specifications. We then present this refined collection to you, assisting you in selecting the one that resonates most deeply with your heart and vision.

We are open by appointment only Monday- Friday from 10:00 am to 6:00 pm (Pacific Standard Time). We invite you to Schedule a Visit.

You are able to reschedule or cancel an appointment directly from your initial visit confirmation email. You may also call us for personal assistance 1 855 736 2591

We take immense pride in the excellence and artistry embodied in our jewellery. Pure Diamond affirms its commitment through a complimentary lifetime warranty, safeguarding against any manufacturing defects present in our engagement rings and jewelry pieces. This warranty exclusively encompasses instances where the quality is compromised due to manufacturing irregularities.

However, it's important to clarify that this warranty does not extend to circumstances arising from regular wear and tear, misuse, or neglect, encompassing factors like scratches, discolouration resulting from chemical exposure, metal warping, dents, band deformation, lost stones, or fractured gemstones. Moreover, the warranty excludes coverage for lost or stolen items. It's vital to note that any alterations or servicing conducted by a jeweler other than Pure Diamond will nullify this warranty.

If you suspect that your jewelry bears a defect, we warmly encourage you to engage with us. This step allows for the piece's return to our custody, facilitating a meticulous assessment to determine the fitting course of action—whether repair or replacement—aligned with this comprehensive policy. For those seeking repair services, we recommend referring to our dedicated Care & Repair section for further guidance. Your satisfaction remains our utmost priority.

Your receipt and appraisal provided by us should suffice for your insurance company. We recommend BriteCo, where you can get a free jewelry insurance quote. Please Contact Us if you have any additional questions or need assistance.

Pure Diamond is proud to offer the complimentary appraisal certificate that comes free and standard with all the jewellery we sell. The appraisal is by Federal Gem Lab of Canada.

A professional appraisal for diamond jewellery offers invaluable benefits to both buyers and owners. It provides a precise assessment of the jewelry's value, aiding buyers in making informed purchase decisions and ensuring fair pricing. For owners, an appraisal serves as documented proof of the item's worth for insurance purposes, enabling accurate coverage in case of loss, theft, or damage. It also helps during estate planning, equitable distribution, or resale. Additionally, appraisals detail the diamond's characteristics, including cut, color, clarity, and carat weight, enhancing your understanding of the piece's unique qualities. Regular appraisals can track changes in value over time, safeguarding investments and promoting transparency in transactions. Ultimately, a professional appraisal offers peace of mind and a deeper appreciation of the inherent value of your diamond jewelry.

The colour stones gemstones are perfect and we are happy to customize your ring to feature one, however due to the nature and the vast variety of gems and its look in the ring we need an exact image of the ring you would like from multiple angles as well as the preference for the carat weight as well as budget preference.

You may share an example of the type of setting you are interested in and our Client Care team can confirm if it’s possible to create within Pure Diamond design DNA.

A creation from the heart of a Pure Diamond is meticulously shaped, adorned with distinctive design elements. Our masterful craftsmanship brings to life the elegance of clawed prongs, the grace of tapered bands, and the subtle allure of a low-profile setting. Every design we conceive is a symphony that harmoniously enhances and safeguards your precious diamond, all the while gracefully minimizing any extravagance and superfluous metals that a lofty setting might entail. We invite you to share your vision, your dream setting, and our dedicated Client Care team will weave their expertise to ascertain its alignment with the very essence of Pure Diamond's design philosophy.

At Pure Diamond., we recognize that crafting the perfect union between wedding bands and engagement rings involves a delicate balance. Unlike some other luxury jewellery brands, we understand the wisdom of maintaining a subtle gap between these symbols of your love. This intentional spacing serves as a safeguard, preventing the friction between the rings from causing wear on the metal and prongs. Moreover, it offers a protective embrace to the shimmering pavé diamonds, reducing the risk of any loss.

Beyond its protective function, this thoughtful separation also presents a practical advantage. By allowing your engagement ring to sit slightly lower, we ensure not only a more secure fit but also an ease of wear that gracefully accompanies you through your everyday adventures. At Pure Diamond., we celebrate not just the elegance of our creations, but also the intricate details that ensure your cherished pieces remain as enduring as the love they symbolize.

Yes, we can do this by request. Please contact our Client Care team for assistance. Please note, we do not offer resizing on eternity set bands in order to maintain the integrity of the ring.

Our return policies are designed to cater to various product categories:

**For Engagement Rings & In-Stock Jewelry:**
- A 30-day return policy applies, and refunds are issued to the original form of payment.

**For Made-to-order Jewelry:**
- We offer a 14-day exchange policy, with the option to receive in-store credit.

Please note that certain exclusions apply to our policies, and the following items fall under this category:
- Custom Orders
- High Jewelry
- Jewelry with Custom Cutouts
- International Orders (outside the Canada)
- Resized Jewelry

For return or exchange requests, kindly initiate the process through our website or email within 30 days from the date of receiving your order. Our dedicated Client Care team is here to assist you throughout this process.

To ensure a seamless return or exchange, please note the following guidelines:
- The returned item must be postmarked within 30 days from the date you received your order.
- Upon requesting a return or exchange, a member of our Client Care team will promptly email you with an insured return shipping label and detailed packaging instructions.

It is essential that the returned items meet the following criteria:
- They should be in their original packaging, unused, unworn, and free from any damage.
- Ensure that the original packaging, gift box, diamond certificate (if applicable), and any other items received with your original package are included in the return shipment.
- Jewellery and engagement rings must be returned in impeccable condition, mirroring their pristine state upon delivery. Please note that diamonds cannot be separated from their setting in engagement rings or jewelry.
- We cannot accept returns for creations that exhibit signs of wear, have been used, or have undergone alterations from their original condition.

To safeguard your return during transit, we recommend either reusing the provided cardboard shipping box or using an appropriate shipping carton to prevent any potential damage. Please refrain from using the Pure Diamond jewellery box as a shipping container.

Additionally, it is advisable to retain a record of your tracking number to monitor the progress of your return shipment. Please be aware that we cannot assume responsibility for any damages that may occur during transit. Therefore, it is crucial to ensure proper packaging to safeguard your item and ensure a successful return process.

Our commitment to the exceptional quality and artistry of our jewellery remains unwavering. Pure Diamond proudly extends a complimentary lifetime warranty, safeguarding against manufacturing defects for all our engagement rings and jewellery creations. This warranty exclusively pertains to quality issues arising from manufacturing defects.

It's important to note that our warranty does not encompass issues stemming from regular wear and tear, misuse, or negligence. These exclusions encompass, but are not limited to, concerns like scratches, discoloration due to chemical contact, metal warping, dents, alterations in band shape, stone loss, or stone damage. The warranty also does not cover items that are lost or stolen. Please be aware that any repairs or servicing conducted by a jeweller other than Pure Diamond will render the warranty void.

If you suspect that your jewelry exhibits a manufacturing defect, we invite you to reach out to us. This will enable us to facilitate the inspection and, as warranted under this policy, perform any necessary repairs or replacements. For all your repair needs, please consult our Care & Repair section for additional guidance. Your satisfaction and the longevity of your cherished pieces are of utmost importance to us.

We highly recommend insuring all of your precious jewelry, as our lifetime warranty only covers manufacturing defects, does not cover issues that arise from general wear and tear, loss, theft, etc. Many clients have used BriteCo, which we recommend as the foremost authority on insuring precious jewellery. In the unfortunate event of loss or theft, you would then file an insurance claim with your provider to purchase a replacement.

Should you observe any signs of your center stone being insecurely set, we kindly advise discontinuing the wear of your ring and entrusting us with its safe and insured shipment for thorough inspection and meticulous prong tightening. We encourage you to refer to our Care & Repair section and reach out to us through our Contact Us channel for prompt assistance. Your ring's security and enduring splendor are our top priorities.

If you notice a missing pavé on your ring, please contact our Client Care team so we may assist you.

We offer an array of convenient payment options to suit your preferences, including major Credit or Debit Cards (Visa, Mastercard and American Express), Apple Pay, Google Pay, and financing through Affirm, our trusted monthly partner.

For those who opt for ACH or Bank Wire Transfer, we extend a 1.5% discount on purchases exceeding $1,000. Please feel free to reach out to us through our Contact Us channel for further information regarding this option. Your payment convenience is our priority.

Absolutely! If you would like to place your order over the phone, you can speak with a member of our Client Care team by calling 1 855 736 2591

We have partnered with Affirm to ensure that our clients can find a monthly financing payment plan that works for them. Please see our Financing page to learn about your options.

We collect sales tax where we are required to by law. Any applicable taxes will be clearly shown at checkout.

You will be charged for your order when you place it.

A confirmation email is sent to you shortly after you place your order. If you have not received it within a few hours of placing your order, please Contact Us so we can help.

You should purchase insurance on your jewellery as soon as you receive it.BriteCo will allow you to purchase insurance up to 60 days after you receive your jewelry, and may ask you for a few details, such as your receipt and a picture of the item you wish to insure. 

You may write a review for any Pure Diamond jewellery you have purchased at any time by following the Google Review Link

You may write a review for any Pure Diamond jewellery you have purchased at any time by following the Google Review Link

Every product review originates from authenticated customers, and we adhere to strict review guidelines to maintain the usefulness, informativeness, and safety of our published reviews.

To ensure the integrity of our reviews, we refrain from publishing content that includes offensive or explicit material, personally identifiable information, references to competitors, or any URLs or links leading to external websites.

If you wish to share your feedback on a purchase, you are welcome to do so at your convenience by logging into your account. Your input is greatly valued.

The process of establishing an Affirm account and checking for prequalification will not have any impact on your credit score. However, it's important to note that certain actions related to your Affirm account may influence your credit score, including making purchases, your payment history, credit utilization, and the duration of your credit history. For further details, please refer to https://affirm.com/en-ca/how-it-works

With Affirm, you can enjoy a fee-free experience, which includes the absence of late fees, prepayment fees, annual fees, and any charges for opening or closing your account. The interest fees you encounter are determined by your unique credit history. It's essential to note that your interest payments will never exceed the initial agreement you make, ensuring complete transparency and clarity from the very beginning of your financial arrangement.

If you are using Affirm financing to pay for a portion of your purchase, you can only use the same credit card to pay for the remaining balance. There is no option to split between two credit cards while using financing.

Yes, you can pay with two credit cards. To complete your purchase, please contact our Client Care team.

You will need to apply with the Affirm Pre-Qualification application to find out your monthly payments for your upcoming purchase. The application is based on each individual’s credit history, so the APR% can change from person to person.

Our exquisite engagement rings and jewellery are dispatched within Canada and the United States with the utmost care and protection, securely packaged and fully insured, using reputable services like FedEx 2-Day shipping.

We provide secured and insured shipping on all of our packages. Your package is fully insured by us until it reaches its destination.

You should purchase insurance on your jewelry as soon as you receive it. BriteCo will allow you to purchase insurance up to 60 days after you receive your jewelry, and may ask you for a few details, such as your receipt and a picture of the item you wish you insure. 

At present, Pure Diamond extends its exquisite engagement rings and jewellery services exclusively within the enchanting realm of North America.

The grace of complimentary domestic shipping adorns all our jewellery, whether destined for the enchanting landscapes of Canada or the United States. Should you seek further assistance, please do not hesitate to reach out to our dedicated Client Care team.

To ensure a smooth and responsible delivery process, we kindly request that an individual aged 21 or older be available at your designated shipping address to provide a signature for all packages. Our diligent Client Care team will proactively contact you before your shipment to coordinate the timing, allowing you to arrange for someone to be present during the delivery.

For added convenience and peace of mind, we recommend choosing the option to have your package held for pickup at the nearest FedEx location during the checkout process. This way, you won't need to concern yourself with being at home for the delivery, and you can collect your package at a time that suits your schedule with ease and professionalism.

Certainly. To monitor the progress of your shipment, you will receive a tracking number in advance of the dispatch. As your package draws nearer to its destination, you can anticipate regular updates on its whereabouts. Once your package embarks on its journey, an email notification will be sent to you. You will have the capability to oversee the status of your package until it gracefully arrives at your doorstep.

We ship any ready-to-ship jewellery such as earrings, either same day or next business day for 2-day delivery.

While such an occurrence should never happen, as we diligently prepare and ship your precious jewellery, we kindly request that you capture photographic evidence of any damage and provide a comprehensive description of the issue. We encourage you to reach out to our Client Team promptly so that we may extend our assistance and swiftly address your concerns.

Yes, if you need to change your shipping address, please let us know as soon as you are able to by sending us an email, contacting us on Live Chat, or giving us a call at 1 855 736 2591. Please note, changing your shipping address may incur additional costs based on taxes to your specified shipping address.

Elevate your Pure Diamond jewelry into a personalized masterpiece, where a name, date, or heartfelt message can be delicately etched onto your chosen precious metal, allowing for up to 20 characters of meaningful expression.

Each jewellery creation possesses a singular significance, often embodying an emotion, a milestone, or a cherished memory. We extend this personalized engraving service to ensure that this precious moment remains eternally imprinted in your heart.

The engraving process adheres to the piece's technical and aesthetic standards, with complimentary laser engraving available for our engagement rings and wedding bands at the time of purchase. For laser engraving, we recommend 20 characters or less. Additionally, bespoke custom engraving services are accessible for a nominal fee. For personalized engraving inquiries, please connect with our dedicated Client Care team.

For a light cleaning, we recommend using the Perfecting Foam cleaner once a day and an in-home ultrasonic cleaner once a week. For a deeper cleaning, we suggest having your ring professionally cleaned at our workshop once a year. Please contact our Client Care team if you're interested in a professional cleaning.

Our pieces are designed for everyday use, but it's advisable to take off your ring or band when engaging in physical activities like workouts or household chores to prevent potential jewellery damage or scratches.

Pure Diamond's exquisite custom-made rings enjoy a lifetime of complimentary service and maintenance. However, should your cherished creation remain unseen for over five years, a service fee will apply. This fee arises from our inability to oversee the conditions in which the ring is worn, potentially impacting its longevity. We recommend servicing the ring at intervals not exceeding five (5) years from its creation date or the last service, ensuring its enduring splendor.

By choosing Pure Diamond, you ensure the lasting brilliance, quality, and durability of your engagement ring or jewellery creation. All our jewellery services include a meticulous examination, meticulous polishing, and, when necessary, professional rhodium plating.

Our pricing details are as follows:

- Annual Inspection + Cleaning: $180

- Jewellery Polishing Service: $180

- Jewellery Resizing Service: $180

- Minor Repairs (pavé replacement*, loose center stone, etc): Starts at $180

- Major Repairs: Quoted after assessment

- Laser Engraving: Starts at $180

- Custom Engraving: Starts at $220

*Pavé replacement costs vary based on the number of stones. All costs are subject to applicable taxes and apply per individual jewellery piece.

Should you opt for an inspection, repair, or cleaning, please reach out to us for assistance with complimentary shipping of your jewelry piece(s) within Canada and the US. Alternatively, you can schedule a virtual or in-person showroom appointment for shipping assistance.

For minor or major repairs, our workshop will conduct a comprehensive assessment and email you a repair estimate. Once you approve the estimate and make the payment, our workshop will proceed with the necessary repairs.

If you decide against the repair, we will arrange return shipping for your jewellery, with no work performed.

Diamonds possess a natural affinity for attracting dirt, underscoring the importance of regular cleaning – ideally a few times per week – using our exceptional Perfecting Foam jewellery cleaner.

For the enduring brilliance of your diamond engagement ring, we recommend an annual professional inspection and cleaning. Our skilled jewelers perform a comprehensive assessment, securing any loose stones, delicately polishing away superficial blemishes, and preserving its luminous allure.

Should you visit our Vancouver Showroom you'll enjoy a complimentary in-house service and cleaning.

For those unable to visit in person, we offer a convenient service to inspect and clean your Pure Diamond jewellery for $180, which includes insured, secure, and complimentary shipping (both ways) within Canada and the United States. For guidance, please reach out to our dedicated Client Care team.

Delicate adjustments to your engagement ring ensure a flawless fit, ensuring both perfect snugness and ultimate comfort. Our skilled master jewelers employ their technical prowess to finely tailor your engagement ring to perfection.

The ideal engagement ring fit strikes a balance between a secure, comfortable embrace and easy removal without excessive effort. If your ring feels uncomfortably tight or slips off too easily, resizing is recommended.

For instances where the gemstone shifts along your finger, we recommend the addition of half-moon sizing beads inside the band, resulting in a reduction of approximately a quarter of a size (-¼). Sizing beads also resolve issues like spinning or flipping, often observed with larger diamonds or accommodating larger knuckles.

Finger size fluctuations can occur for various reasons, often temporary, such as temperature changes, dietary factors, pregnancy, or weight fluctuations. It's advisable to minimize resizing due to the adverse impact on the metal's durability and the ring's overall integrity.

As part of our commitment to your satisfaction, we provide one complimentary resizing for engagement rings within the first six months of delivery, within a range of ¾ size up or down from the original size, preserving the ring's structural integrity. Additionally, we offer complimentary shipping for both inbound and outbound shipments for purchases and deliveries within Canada and the United States.

In the event that your precious diamond ring experiences an unexpected impact or displays any indications of damage, we strongly recommend abstaining from wearing it until our dedicated team has had the opportunity to conduct a thorough examination.

Our team of seasoned experts will handle your treasured jewelry with the utmost care, meticulously scrutinizing every facet of the stone(s), setting, and intricate design elements. Following a meticulous assessment to determine the required service, you will receive a detailed estimate for your consideration. Once you approve and make the necessary payment, we will expedite the service and ensure your jewelry is promptly and safely shipped back to you, all at no additional cost.

For further information and assistance, please do not hesitate to reach out to our attentive Client Care team. Your peace of mind is our priority.