Founder's Letter

Pure Diamond, born from a legacy of high jewellery, draws inspiration from a rich lineage that has mastered the art of craftsmanship and developed an aesthetic that defines our beloved designs today. Our roots trace back to the innovative spirit of gemological research and gemstone identification as well as years of care full study and understanding of what makes perfect jewellery. As the industry and consumer preferences evolve, we carefully contemplate our path into the future.

With the growing demand for lab-grown stones, we embark on a journey to redefine designer diamond jewelry and engagement rings, embracing the notion of fulfilling desires without compromise. Lab-grown diamonds open doors to larger and superior quality gems, free from the constraints often associated with mined counterparts. While we cherish our heritage, Pure Diamond now almost exclusively partners with lab diamonds, offering you the opportunity to own the dream ring and diamond jewelry you yearn for.

Believing wholeheartedly that lab diamonds pave the way for the future, we find in this category the embodiment of eco-friendly mindsets and values cherished by generations to come. Our company strives to establish a more sustainable business, exploring innovations in packaging and product creation, including the use of recycled precious metals and more.

We are not forsaking our roots or dismissing mined diamonds; rather, we embrace their significance and integrate them into our history as we enter a new era. Our commitment to providing the finest diamond jewelry and exquisite craftsmanship remains steadfast. From the very beginning, our mission has been to showcase and propose only the most impeccably cut diamonds from the entire market to our cherished visitors.

Embrace this new paradigm where taste, desire, and indulgence reign supreme. Welcome to a legacy, liberated – a legacy that echoes the ethos of Pure Diamond, and a commitment to a future where beauty, sustainability, and passion unite in harmony.


Alexei Shalyshkin

Pure Diamond Founder

We acknowledge that our office is located on the traditional, ancestral and unceded territories of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and Stó:lō and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) nations.