100% Risk-Free Shopping
100% Risk-Free Shopping with Pure Diamond
At Pure Diamond, your satisfaction is at the heart of everything we do. With over 23 years of experience in the diamond and fine jewelry industry, we've built our reputation on trust, transparency, and delivering unforgettable moments. Every piece we create reflects our commitment to quality, craftsmanship, and care.
Your shopping experience at purediamonds.ca is backed by a full range of customer-first guarantees designed to give you confidence and peace of mind from start to finish:
1. 30-Day Money-Back Guarantee
Your peace of mind matters. For eligible online purchases of loose diamonds, we offer a 30-day window to evaluate your diamond — backed by a hassle-free return process and no restocking fees.
2. 30-Day Return Policy
Our return policy applies to loose centre diamonds purchased online and jewellery purchased online through our website. Please note that custom-made jewelry — including tailor-designed rings created through consultations or in-person visits — is final sale, as these pieces are handcrafted specifically for you. This policy has been updated for clarity, ensuring full transparency from the start.
3. Lifetime Diamond Upgrade
As your story grows, so can your diamond. Our lifetime upgrade program allows you to trade in your original stone for full credit toward a larger or higher-value diamond at any time. Terms and Conditions apply.
4. Price Match Guarantee
We’re committed to offering exceptional value. If you find a comparable certified diamond at a lower price, we’ll match it — simple as that.
5. Lifetime Ring Warranty
Enjoy peace of mind with lifetime care, including resizing, polishing, prong tightening, and routine maintenance — always free of charge.
6. GIA, AGS, and IGI Certified Ideal Cut Diamonds
Our diamonds are carefully selected for exceptional quality and brilliance, and certified by the most trusted names in gemology.
7. True Wholesale Diamond Pricing
By working directly with leading manufacturers, we eliminate traditional retail markups and provide you with transparent, honest wholesale pricing.
8. Free Insured Shipping Across North America
We ship securely and safely — always fully insured, with free shipping to any location in North America.
Please note: All guarantees, warranties, and upgrade programs apply exclusively to the original purchaser and are non-transferable.
We’re proud to offer a stress-free experience without the high-pressure sales tactics of traditional retail stores. We believe in empowering you with knowledge — including our complimentary Diamond Education Hour led by an expert gemologist, available by phone or in person.
When you shop with us, you’re not just purchasing a ring — you’re making an informed decision, supported every step of the way by a team that truly cares.
At Pure Diamond, we’re here to ensure your dream ring becomes a reality — and we guarantee it.