100% Risk-Free Shopping

100% customer satisfaction is the single most important thing to us at Pure Diamond. If for any reason you are not fully satisfied with your purchase we will not rest until you are.  With 12 years experience, we are uniquely positioned to be the best in the diamond engagement ring industry and we pride ourselves on the success stories and great reviews we have acquired.

Your shopping experience at purediamonds.ca includes:

  1. 30-Day Money Back Guarantee
  2. 30-Day Return Policy
  3. Lifetime Diamond Upgrade
  4. Price Match Guarantee
  5. Lifetime Ring Warranty
  6. GIA, AGS, and  IGI  Ideal Cut Certified Diamonds
  7. True Wholesale Diamond Pricing
  8. Free Insured Shipping to your North American Location


*Warranties, guarantees, and upgrade policies are non-transferable and are only valid for the original owner.

The earrings, purchases are subject to restocking fee of $150. If the earrings were worn the seller might reimburse the cost of diamonds only.

At Pure Diamond, we don’t use high-pressure sales practices. We completely disagree with the tactics employed by traditional brick and mortar jewellery stores. We value your time and want to provide you with a complimentary education on purchasing, and evaluating a diamond ring. We offer a FREE Diamond Education Hour with our trained gemologist either via the phone or in person.  By simply choosing to inquire about diamond jewellery from Pure Diamond you are eligible to receive this complimentary hour of diamond education. Our primary objective is to create a positive and memorable shopping experience that leads you to create the perfect diamond ring.

We put you in the driver seat when looking for diamond jewellery, supplying you with useful facts along the way. Pure diamond will never sell you a diamond or an engagement ring that you will be unhappy with. WE GUARANTEE IT.